Stuper-ficial

Climate change is going to be "annoying": http://theweek.com/article/index/242515/4-annoying-ways-climate-change-will-make-your-life-a-bummer

It is going to affect our enjoyment of winter sports: http://www.guardian.co.uk/environment/2013/apr/09/winter-olympians-obama-climate-change

It bodes misfortune for the wine market: http://www.cinemablend.com/pop/Wine-Drinkers-Beware-Study-Says-Climate-Change-Affect-Grape-Growth-54511.html

Corporate media has made climate change--the dramatic reconfiguration of the biosphere in ways that may or may not be conducive to human (and several other forms of) life--into a minor irritant, something on par with rush-hour traffic or a drunk relative at Christmas dinner. "There goes that pesky global warming again--always spouting off." 

What is really important here (rhetorical question)? Answer: the perpetuation of a superficial greed-infused consumer lifestyle and a continually expanding corporate bottom line. The planet's burning. Quick, get your marshmallows while supplies last!