Let me count the ways:
- Facebook (and most other internet-based activity) is the bread-and-circuses of the 21st century. Our corporate masters have fashioned a techno-entertainment-distraction culture to keep us too busy to question our mindless consumption. While we are playing with our social-networking toys, the earth is burning around our heads.
- Like all forms of social media, it encourages and perpetuates superficial social relationships and facilitates the intrusion of a “quantity is quality” economic mindset into the world of personal social interaction.
- It exacerbates consumer society’s focus on image over substance.
- It represents an exploitation of our loss of deep and meaningful social connection that results from a superficial consumer lifestyle.
- Participation on Facebook grooms us for life in a surveillance society, and eases us into a passive acceptance of the loss of personal privacy. Social media are in fact redefining what “privacy” means.
- It provides a large and vulnerable captive audience for corporate marketing.
- It (along with cell phone texting, email, twitter, etc.) conditions us to impoverished forms of mediated communication.
- It encourages identity fragmentation.
- It accelerates the process of global cultural homogenization, helping to export corporate consumerism to remote parts of the globe.
- It is potentially addictive, and can lead to the same kind of life disrupting behavior seen with severe drug addiction.
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